Physically - Financially - Spiritually - Relationally - Mentally
All of us face some level of mystery, uncertainty, and blind spots in life. But with hope, insight, and intentional action, we can shape a better future for ourselves and make a meaningful difference in our homes, workplaces, and communities, especially in our second half.
Unfortunately, many Americans are experiencing the opposite:
70 - 80% Americans self-report that their family life is dysfunctional... leaning toward brokenness.
Less than 1 in 4, or 17% of Americans over 50, are very confident that they can maintain their lifestyle, with most concerned about outliving their resources.
90% of Americans feel we are in a mental health crisis.
Over 72% of the population is overweight, with over 42% of adults challenged with obesity.
Over 5 million children are now care givers for disabled adults, forgoing personal education and careers.
More Clarity
Stronger Alignment
Better Support
Most people never pause to evaluate where they really stand. It's been said that we can be our own worst enemy. Less said, but written, is that 'victory is won through many advisers'. (Proverbs 24:6) The Second-Half HeroTM Campaign is not a coaching program, but an effort to connect households with their community's top advisors for more clarity, solid planning and better outcomes. The sooner we take action, the bigger the difference we can make. [References: Transamerica Center for Retirement Studies® (TCRS), CNBC / M&T Bank (2022), National Institute of Diabetes and Digestive and Kidney Diseases (2024), University of Michigan Institute for Healthcare Policy Poll: Aching joints make older adults reach for many forms of pain relief – but health risks could follow (2022) CNN/Kaiser Family Foundation poll, Morningstar (March 2023), Wall Street Journal (May 2024)]




Physical (strength & fitness)
Financial (protection & growth)
Relational (restoration & community)
Spiritual (peace & purpose)
Mental (thoughts & emotions)
Physical (strength & fitness)
Financial (protection & growth)
Relational (restoration & community)
Spiritual (peace & purpose)
Mental (thoughts & emotions)





'Hope Rising' video courtesy of the Sarah Stitt Hope Foundation.